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Hej hej!


SCROLL DOWN

Hej hej!


I'm Pauline Säll,
a swedish art director and illustrator with a love for pancakes. 
Below you will find some of my work.

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OUI


OUI


THE FRENCH GIRL

The first brief I got when arriving at 72andSunny New York. Launching a new French style yogurt. We realised the French women treat food very differently than Americans. For them, eating is the highlight of any day - not something to be rushed through. In this campaign, we worked with Gia Coppola to invite women in America to embrace the French approach to pleasure.

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CARLSBERG


CARLSBERG


If carlsberg did haircuts

The line "If Carlsberg did...", which is really a meme, is back. With it, comes the chance to create amazing things. Things that most men only dream about. I got the opportunity to work with fantastic people on this one, from 72 (obvs), Carlsberg, and Division.

 

The One Show Shortlist 
Epica Awards Silver

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AXE INSTAGROOM


AXE INSTAGROOM


AXE INSTAGROOM

Had the opportunity to work on the rebranding of Axe from the pitch to live dateGot to create loads of how to tutorials called Instagrooms.
Each of them are answering one of the top searched questions from guys on Google. Questions about style and grooming that is.
Here is a few of them.

Webby Honoree
Creativepool Winner

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AXE - SHAUN ROSS


AXE - SHAUN ROSS


Shaun Ross is an icon. He owns his uniqueness like few others. The perfect guy to help us get the new Axe message out there. We made a TV spot for the new Axe fragrances and some shorter content pieces, where he talks about different topics and helps others find and own their thing. 

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NATURE VALLEY


NATURE VALLEY


Nature VAlley

Nature Valley wanted to announce their partnership with the National Parks. We realised nature can help people in so many different ways. With real hikers and the amazing parks we created a few films highlighting the things nature gives, showing it's time we give back. 

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GOOGLE APP


GOOGLE APP


Google App Films

We made some demo films for the Google App, promoting voice search.
Showing how it can help you in your everyday searches. 

My role: Concept and Design

Writer: Jorge Brandao
Lead writer: Dan John
CD: Gregg Clampffer
Agency: 72andSunny

Director: Robert Nylund
Production Company: Hungry Man

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KILLER LOOP BOOK


KILLER LOOP BOOK


Museum of extreme - Year book

We teamed up with Adept Sweden and created Museum of Extreme. An interactive museum that travelled around Europe: Stockholm, Berlin, Barcelona and Milan, showcasing extreme photographers' work, and allowing you to interact with the pieces to get more in-depth stories. At the end of the first year, we made this year book with the museum's journey and the highlights of each event. 

My role: Design

Writer: Jorge Brandao
CD: Carlo Cavallone
Agency: 72andSunny

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KILLER LOOP FILM


KILLER LOOP FILM


The Hunt

Fur, skis and speed.
We made this interactive film for Killer Loop, a clothing brand created by Benetton for extreme photographers and filmmakers.
Best part was going to the Rockies and flying in an helicopter. Swhisshhh, swhisshhh, swhisshhh.

My role: Concept, Design and co-director of the making of.

The linear version of the film.

The making of.

Writer: Jorge Brandao 
CD: Carlo Cavallone
Agency: 72andSunny

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MIXED ILLUSTRATIONS


MIXED ILLUSTRATIONS


I'm very passionate about illustrating, painting, drawing, doodling, crafting things that pop up in my head.
It's kind of my way of meditating.

Here you can see a some of them.